Social Media Management
Responsible for all social media management of the brand: overseeing the content strategy for Instagram, Twitter, Pinterest, and Snapchat and contribute to community management.
Carefully curating the Instagram feed of the brand in order to reflect current campaigns, newly launched products, active influencer collaborations, brand cross promotions, giveaways and contests.
Developing key messages for social media campaigns and user-generated content inspiration. Example hashtags: #daretobeunique #MySpringMoments #TimeIsToBeShared #FeelVelvet #beLaVedette
Copywriting of all Instagram captions.
Arranging and executing Instagram cross-promotions with other lifestyle brands,
Creating and excecuting a content calendar.
Monitoring Instagram follower growth and engagement and weekly reporting to CEO’s and team.
Deliverables
Fashion
The engagement rate of the CLUSE Instagram account was consistently kept above 3% and always above the engagement rate of the competitive brand accounts.
Key benefits:
A consistent increase in the following key metrics was achieved:
reach of posts (as rewarded by the algorithm)
brand awareness
traffic on the website
revenue
Average Instagram Engagement Rate Comparison 2016-2017
Data: Socialbakers (now Emplifi) Customer Engagement & Social Media Marketing Platform
Instagram engagement
Ahead of the competition
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