Fashion

Copywriting

Deliverables

Responsible for all brand’s copywriting work across multiple channels:

Website content

Newsletters

Branding documents and presentations

Press relaeases

Product packaging

Social media

Ad campaigns

Influencer contracts

Website content

Creating a personal connection

A page dedicated to the best-performing influencers. One influencer per key country was selected and a short interview with them was featured. Each of these influencers was identified based on the reach and engagement of their Instagram posts featuring CLUSE and was offered a longer-term (exclusive) partnership contract.

Key benefits: strengthening the personal element of the brand, strengthening the trustworthiness of the influencers as they were exclusively featuring CLUSE on their Instagram (and not any other competitor watch brands).

Example interview:

Three hand-written quotes highlighting key brand messages printed on strap canvas pouches.

Key benefits: consolidating the brand’s key messages and aesthetic, encouraging user-generated content that showcases product feature (interchangeable straps) on social media

“cherish the simple things”

Product packaging

Strengthening the brand voice

“honour your style, make it personal”

“feel the moment, focus on what matters”

Engaging posts, elevated results

Head of all social media content creation and planning with a focus on Instagram as the main revenue-generating platform for the brand. The brand's tone of voice was kept playful, fresh, feminine, and positive, in alignment with the brand personas and the target group. Influencer-, in-house-, and ‘lifestyle inspiration’ content were combined to create a seamless, on-brand, aesthetically pleasing Instagram feed.

Key benefits: Increased engagement (likes, comments, shares, saves) as the copy most of the time included a call to action (“double-tap the picture”, “what is your favourite…”, “share with us”). User is always actively invited to be part of the story the picture tells and connect with the brand and product even more.