Influencer marketing strategy

In charge of identifying influencers/online content creators to collaborate with.

Leading the influencer marketing strategy. Creator reach and engagement were always set as the most important metrics, along with an authentic, brand-compatible identity.

Developing key messages for social media campaigns and user-generated content inspiration. Example hashtags: #daretobeunique #MySpringMoments #TimeIsToBeShared #FeelVelvet #beLaVedette

Deliverables

Drafting and negotiating up to six-figure contracts for influencer collaborations.

Mapping out the influencer marketing landscape to achieve optimum targeting through social network analysis (SNA).

Leading the influencer marketing team consisting of 5 interns.

Negin Mirsalehi for CLUSE

Fashion

Influencer marketing campaigns

Understanding the content creator landscape as well as the nuances of what makes a product placement successful was crucial in the process of defining the influencer marketing strategy. Influencers from major market countries within Europe and the US were selected.

On the one hand, reach and engagement or each creator’s Instagram profile were always important factors in choosing key collaborations. On the other hand, it was equally important to identify those creators who genuinely love the product and would be willing to incorporate it into their lifestyle in the most organic way possible.

Each collaboration was closely monitored and directly correlated with the following metrics: creator’s sponsored post’s engagement rate, CLUSE Instagram account follower growth, website traffic, and weekly sales/revenue.

Key benefits:

  1. Increase brand awareness and reach new consumer niches/markets

  2. Ensure that the CLUSE brand identity is preserved and strengthened

  3. Foster a trustworthy, long-term, loyal collaboration

  4. Resonate with each creator’s audience in the best way possible in order to maximise leads.

Creating measurable impact through strategic collaborations

#LaRoche

Influencer campaign introducing product model featuring real marble.

#MySpringMoments

Influencer campaign introducing SS 2017 product models.

#FeelVelvet

Influencer campaign introducing product model featuring velvet.

#TimeIsToBeShared

Influencer campaign around the concept of sharing time with loved ones.

#CLUSExNegin

Product design co-creation with influencer and brand ambassador Negin Mirsalehi.

#FallForCLUSE

Influencer campaign introducing fall 2017 product models.

Results

A 21x growth: From 32k to 690k in 2 years

CLUSE Instagram Follower Growth 2015-2017

May 2015: 32k followers, May 2016: 239k followers, May 2017: 690k followers

It is a pleasure to recommend Maria-Eirini. She was employed as Social Media Specialist at CLUSE from 14-10-2015 until 13-09-2017. Maria-Eirini successfully managed the CLUSE Instagram platform to ensure the growth of this channel. Due to her hard work our Instagram followers increased.

- Rudyard Bekker, CLUSE Co-CEO

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